Privacy Policy

CiDR Technologies Inc., d/b/a Primitive, (“Primitive,” “we,” “us,” or “our”) operates an enterprise AI platform that helps businesses reinvent automation through agentic AI. We are committed to protecting your personal data and honoring your privacy rights. This Privacy Policy describes how we collect, use, disclose, and protect personal data from or about you when you access our websites, create an account, use our platform, or use our other services (collectively, the “Services”).

Please also review our Terms of Service, which govern your use of our Services.

Enterprise Customers: If you are accessing our platform under an Enterprise Product License or Platform Services Agreement, that agreement governs the processing of your data. This Privacy Policy applies to website visitors and individual users, not enterprise platform deployments.

A Enterprise Data Processing

These Terms and all other legal notices on this Site (e.g., Privacy Policy, Privacy Statement) may change periodically at the sole discretion of Primitive and will become binding immediately upon posting. By accessing or using the Site, you are accepting and agreeing to the Terms below and to any change that may become applicable.

Primitive acts as a data processor on behalf of enterprise customers. When we act as a data processor, we process personal data only as instructed by the customer and in accordance with our Platform Services Agreement and Data Processing Agreement.

Key commitments for enterprise deployments:

• No Data Collection: We do not track, collect, or transmit any personal data from enterprise deployments
• Private Cloud: All data remains within the customer’s infrastructure.
• No Model Training: We never use customer data to train our AI models.
• Data Residency: Customers maintain complete control over their data residency.

B Website Processing

Primitive acts as a data controller with respect to any personal data collected on our websites, including primitive.com.

By using this Site, you affirm that you are of legal age to enter into this Agreement. In addition, by creating an account, accessing, or using our Services, you agree to be bound by these Terms. If you are using Services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

A Information You Provide

• Account Information: Name, email address, company name, and job title when you create an account or request a demo
• Contact Information: Information you provide when contacting us for support or inquiries
• Payment Information: Billing details processed by our third-party payment processors

B Information Collected Automatically

• Device Information: Browser type, operating system, IP address
• Usage Data: Pages visited, time spent, referring URLs
• Cookies: Information collected through cookies and similar technologies
• Geolocation data: Information collected on device location(s)

C Information from Other Sources

We may receive information about you from third parties, such as business contact databases, social media platforms (e.g., LinkedIn), and our partners.

We use the information we collect to:

• Provide, maintain, and improve our Services;
• Process transactions and send related information;
• Conduct business dealings with our partners, service providers, contractors or processors;
• Respond to your requests and provide customer support;
• Send marketing communications regarding our products, services, and events (with your consent where required);
• Customize content and improve your experience with our Services;
• Monitor and analyze usage trends to improve user experience;
• Detect, prevent, and address security and technical issues;
• Debug to identify and repair errors in our Services;
• Comply with legal obligations and enforce our Terms of Service; and
• Carry out any other purpose described to you at the time the information was collected.

Primitive will never use any data you provide to us, including any inputs or outputs from using our services, to train our AI models. This applies to all Primitive products and services.

We may disclose your personal data with:

• Service Providers: Third parties that perform services on our behalf (hosting, analytics, payment processing)
• Business Partners: With your consent, for joint marketing or co-branded services
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Your Consent: We may disclose personal data with your consent or at your direction

Disclosure of Non-Personal Data: We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you. When doing so, we publicly commit to maintaining and using the information in an aggregated or de-identified form and not to re-identify the information, unless permitted or required by law.

We and others that control collection of personal data use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness.

Our website uses the following types of cookies to enhance your experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertisements

You can manage cookie preferences through your browser settings. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the websites you visit indicating that you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the do not track signal, we currently do not respond to the browser do not track signals.

Primitive is headquartered in the United States, and we have operations and service providers in the United States and other countries. Therefore, we and our service providers may transfer your personal data to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.

Enterprise Customers: With Private Cloud deployment, customer data never leaves the customer’s chosen geographic region.

We implement appropriate technical and organizational measures to protect the security and confidentiality of your personal data against unauthorized access, loss, or misuse. However, no method transmission over the internet or electronic storage is entirely secure, and while we are committed to safeguarding your data, we are unable to guarantee absolute security. We encourage you to take steps to protect your personal data, including keeping your account credentials confidential and contacting us promptly if you become aware of any unauthorized use of your account.

We retain your information only as long as necessary for the purposes described in this policy, or as required by law. When information is no longer needed, we securely delete or anonymize it.

You can opt out of marketing emails by clicking the “unsubscribe” link in any marketing email or by contacting us at privacy@primitive.com. Please note that even if you opt out of receiving marketing communications, we may still send you messages relating to your transactions with us and our ongoing business relationship.

Our Services are not directed to individuals under 18. We do not knowingly collect personal data from children under 18. If we learn we have collected such data, we will delete it promptly.

If you believe we have collected personal data from a child under 16, please contact us immediately at privacy@primitive.com.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights and protections under the law regarding the processing of your personal data under the privacy laws of these countries and regions), and this section applies to you.

A Legal Basis for Processing

• We will only process your personal data when the law allows us to do so. When we process your personal data, we will do so in reliance on the following lawful bases:
• To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested).
• When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).
• To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
• When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time, which you may do by contacting us at privacy@primitive.com.

B Data Subject Requests

Subject to certain limitations, you have the right to:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request that we limit how we use your personal data
• Right to Data Portability: Request your personal data in a portable format
• Right to Object: Object to certain processing activities
• Right to Withdraw Consent: Where we rely on consent, you may withdraw it at any time

To exercise your rights, contact us at privacy@primitive.com.

C Questions or Complaints

If you are located in the European Union or United Kingdom, you have the right to lodge a complaint with your local data protection authority.

For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en

For individuals in the UK: https://ico.org.uk/global/contact-us/

For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

D Data Protection Officer

Primitive is headquartered in Eden, Utah, in the United States. We have appointed an internal Data Protection Officer for you to contact if you have any questions or concerns about our personal data policies or practices.

Data Protection Officer
CiDR Technologies Inc. d/b/a Primitive
5460 E 2200 N
Suite 2 #115
Eden, UT 84310

Email: privacy@primitive.com

We may update this Privacy Policy from time to time. We will notify you of material changes by posting a notice on our website or by other appropriate means.

If you have questions about this Privacy Policy or have concerns about how we handle your information, please contact us.

CiDR Technologies Inc. d/b/a Primitive
Attn: Privacy Team
5460 E 2200 N
Suite 2 #115
Eden, UT 84310

Email: privacy@primitive.com

For Enterprise customers: support@primitive.com